24 years back while working at the ground level, I found the manufacturing sector in wood & plywood sector disoriented & unorganised. Most of the them were working in silos and meaningful information exchange was missing. The manufacturing community in the realm of wood, decorative panels, laminate, doors, windows, facade, furniture, needed a medium to communicate, engage and share. The Ply Reporter was thus born. Today, I feel proud when people call Ply Reporter ‘The voice of wood & panel trade in India.’ While we were busy bringing the manufacturing, architecture and design community together along with SURFACES REPORTER®, we realised, not much attention was paid to an important link in the chain, i.e. ‘Interior Retailing’.