‘Gaining Trust in the Market Should be our Priority’ – Anil Basin
In the industry and business, we must adopt the fair practices and do the things according to our own style. We set this plan to our company and following the same for last 15 years. We set a fixed and equal margin either someone is buying the goods worth 100 crore or 10 crore from our company. Due to this fair policy we gain the trust of our thousands of customers. A number of entrepreneur complaints that they are not earning good margin. We must be known that to earn the margins is in hand of retailers not on company. So, you must be focused to establish yourself as a brand in the market so that the sales and margins can be generating automatically. In other words, gaining trust in the market should be our priority. Trust is the most important thing in the business. If you trust someone, slowly and suddenly you start loving that one and this is applicable in business as well. The other name of trust in business is called brand.
A panel discussion on a important product range of wood and surface Décor Veneer was attended by some top shots sellers of veneer and people who are popular for the veneer selling skills, the panelist included, Mr. Jyoti Ranjan Sarangi (Sai Interior,Bhubneshwar), Mr. Akhilesh Chitlangia(Duro Ply, New Delhi), Mr. Vipul Vora (Su’veneers, Mumbai), Mr. Gautam Baid, (Coast to Coast, New Delhi), Mr. Sunil Wadhwa (Design Culture, Raipur), Ms. Payal Kapoor (VISIONS interior designers, Gurugram), Mr. Indrajeet Kembhavi, (Kembhavi Architects Foundation, Bengaluru)
The panelist discussed the topic ‘Wood Veneers: Grade, Quality & Practices’ about some most frequent raised problems in the industry like Grade of veneer, the art of selling veneer, how the price matters in sale of veneer, the architects and interior designer’s perspective on the grade, quality and uses of veneer, Best selling practices of veneer, the rise of veneer application and market sale in 2 tier and 3 tier cities. These all agendas discussed were helpful for those people who were travelling for far states of north east. The panel was moderated by Pragath Dvivedi, Founder- Ply Reporter & IIR
The conference lightened up with the presence of Mr. Sajjan Bhajjanka, and his thoughts shared on topic- Where The Wood Panel Decorative Trade Stands TODAY, Journey Ahead? Addressed every person present there and he stressed that if you are organize and working with proper practices no slowdown will hit you and you will always be unaffected, he also shared the approach of right business and mindset. Listening to their hero, a visionary like him was a dream for every retailer.
Just before the last panel discussion of the day, Mr. Anil Bhasin of Havells set the fire on stage and some boggling questions in mind of every presence there, his quotes & unquote on the business practices, right approach and right mindset made a charming statement and gave away a strong message to come forward, fight with the situation and revoke yourself, there is no slowdown.
Return On Investment & Margins in Panel & Decorative Trade: Dealers Dilemma (Industry leader’s Perspective) this topic may be the last session of IIR but seeing at stage the 4 tycoons, most visionary people, achievers on stage together is like a dream, because it’s a rare sight for any trade event or any gathering. 4 people sharing their experience on most important factor business was billion dollor experience, Mr. Sajjan Bhajanka Chairman, Century Plyboards Ltd.), Mr. Anil Bhasin (President, Havells India), Mr. Raj Patel (Director, Royale Touche,Ahmedabad), Mr. Subir Palit (Country Head, Greenply Industries Ltd, Kolkata) shared their thoughts with the audience.
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